Which products should a new car care brand start with?
Your first product choice shapes both stock risk and the first impression of the brand. This guide gives a framework for building a small, balanced starter set for your sales channel.
Step by step
- Choose by sales channel
In e-commerce, smaller packs for individual users stand out; car washes and workshops prefer professional packs; stores need products that suit shelf layout.
- Start with frequently used products
Items used regularly, such as car shampoo, snow foam, screenwash, tyre shine and interior cleaner, can lead to repeat orders.
- Build a small set of 3–5 products
Starting with few products keeps labels, stock and sales tracking simple and makes it easier to see which product works.
- Choose pack size for the user
Catalogue products are mostly offered in sizes such as 1 L, 4 L, 5 L and 20 L; small packs suit individual sales and larger ones suit professional use.
- Take the season into account
Products such as screenwash (summer and winter), antifreeze and coolants sell differently by season; plan ahead of the season.
- Expand as sales allow
Once the first set is moving, add groups such as aerosols, fuel and oil additives, motorcycle care and car fragrances.
Points to watch
- Pick products that meet different needs rather than several very similar products from the same group.
- Limiting the number of pack sizes per product makes stock easier to manage at first.
- If you want a product that is not in the catalogue, ask the manufacturer; requests are considered individually.
- Ask the manufacturer for the SDS and TDS of your products.
This guide is general information; product choice depends on your sales channel and target market.
Frequently asked questions
How many products should I start with?
A small set of 3–5 products is usually easy to manage; you can expand based on sales data.
Which groups are in Autocher's catalogue?
Car wash and exterior cleaning, care and detailing, fuel-engine-oil additives, cooling system and technical fluids, technical aerosols, motorcycle care, car fragrances, and repair and adhesives.
Which products can I choose with low volumes?
The low-volume programme includes all product groups in the private label catalogue; the minimum order is 100 units per product.